Interessanti i lavori selezionati dall'ADCI per "Una Cartolina Scomoda".
Complimenti ai creativi http://www.flickr.com/photos/blogadci/sets/72157601001246736/show/
martedì 31 luglio 2007
lunedì 30 luglio 2007
martedì 24 luglio 2007
giovedì 19 luglio 2007
Dal Times: Myspace e Second Life eletti come siti peggiori
MySpace.com
It's by far the most popular social network, and one of the top ten online destinations overall. And, yes, Time.com named MySpace one of our 50 Coolest Websites of 2006. But since then, things have taken an ugly turn, and we're not just talking about poor page design. It seems the community has become infested with marketers and other opportunists who create false profiles and essentially spam other users, all under the guise of "making friends." Of course, there have always been loads of MySpace profiles of fictional characters, created to help market a movie or promote some other brand. But it's the bait-and-switch tactics from these leeches (Want to be my friend? Buy a ring tone! Fill out this survey!) that have taken things to a whole new—and sad—level.
SecondLife.com
We're sure that somebody out there is enjoying Second Life, but why? Visually, this vast virtual world can be quite impressive, but it's notoriously slow to load (it runs on free software you have to download) and difficult to navigate, even with a broadband connection. You interact in the space through an avatar, but creating and personalizing this animated representation of yourself is tedious. Movements feel clunky and there can be a terrible lag. As on many sites, there's a learning curve for novices, but Second Life's is simply too steep. And there are crazy people around every corner — disruptive types that spread graffiti and get in your way and throw you off your groove. Fans praise Second Life as a virtual hangout where you can meet and chat and buy sneakers and real estate (that's fake stuff for real money) and dance and go bowling and have sex — suggesting that "virtual humans" doing "human things" online in Second Life is somehow less pathetic than, say, cooking Kaldorei spider kabobs or making magic pantaloons in World of Warcraft. The corporate world's embrace of the place as a venue for staff meetings and training sessions does seem to lend Second Life a layer of legitimacy. But maybe it's a case of some CEOs trying too hard to be hip.
It's by far the most popular social network, and one of the top ten online destinations overall. And, yes, Time.com named MySpace one of our 50 Coolest Websites of 2006. But since then, things have taken an ugly turn, and we're not just talking about poor page design. It seems the community has become infested with marketers and other opportunists who create false profiles and essentially spam other users, all under the guise of "making friends." Of course, there have always been loads of MySpace profiles of fictional characters, created to help market a movie or promote some other brand. But it's the bait-and-switch tactics from these leeches (Want to be my friend? Buy a ring tone! Fill out this survey!) that have taken things to a whole new—and sad—level.
SecondLife.com
We're sure that somebody out there is enjoying Second Life, but why? Visually, this vast virtual world can be quite impressive, but it's notoriously slow to load (it runs on free software you have to download) and difficult to navigate, even with a broadband connection. You interact in the space through an avatar, but creating and personalizing this animated representation of yourself is tedious. Movements feel clunky and there can be a terrible lag. As on many sites, there's a learning curve for novices, but Second Life's is simply too steep. And there are crazy people around every corner — disruptive types that spread graffiti and get in your way and throw you off your groove. Fans praise Second Life as a virtual hangout where you can meet and chat and buy sneakers and real estate (that's fake stuff for real money) and dance and go bowling and have sex — suggesting that "virtual humans" doing "human things" online in Second Life is somehow less pathetic than, say, cooking Kaldorei spider kabobs or making magic pantaloons in World of Warcraft. The corporate world's embrace of the place as a venue for staff meetings and training sessions does seem to lend Second Life a layer of legitimacy. But maybe it's a case of some CEOs trying too hard to be hip.
mercoledì 18 luglio 2007
Get a First Life, first.
Da vedere il sito: http://www.getafirstlife.com/
Trovo molto interessanti le riflessioni sul Blod ADCI http://blog.adci.it/secondlife-youtube-e-la-consapevolezza-del-mezzo
Sicuramente offrono uno spunto a riflessioni interessanti sulla tendenza di "dover" essere presenti in Second Life.
Trovo molto interessanti le riflessioni sul Blod ADCI http://blog.adci.it/secondlife-youtube-e-la-consapevolezza-del-mezzo
Sicuramente offrono uno spunto a riflessioni interessanti sulla tendenza di "dover" essere presenti in Second Life.
martedì 17 luglio 2007
Email Marketing efficace
L'email marketing in questo caso risulta efficace nel sensibilizzarci relativamente al problema Malaria in Africa. Eccellente: http://www.tiempobbdo.com/press/eng/burkina/
lunedì 16 luglio 2007
Second Life
Dal New York Post, attraverso il blog di Leibnz un elenco di persone con il loro avatar su 2nd life: http://www.nytimes.com/slideshow/2007/06/15/magazine/20070617_AVATAR_SLIDESHOW_1.html
giovedì 12 luglio 2007
Montezemolo a proposito di internet:
"attori che prendono senza dare, che non producono contenuti ma poggiano la loro forza sulla tecnologia. Con software che somigliano a parassiti, hanno bisogno di un muro per arrampicarsi, cioé le informazioni dei giornali, ma poi lo distruggono prosciugandone le fonti pubblicitarie”
Sottocrivo quanto dice Montemagno nel suo blog: http://internet.blogosfere.it/2007/04/due-parole-a-luca-cordero-di-montezemolo.html
"attori che prendono senza dare, che non producono contenuti ma poggiano la loro forza sulla tecnologia. Con software che somigliano a parassiti, hanno bisogno di un muro per arrampicarsi, cioé le informazioni dei giornali, ma poi lo distruggono prosciugandone le fonti pubblicitarie”
Sottocrivo quanto dice Montemagno nel suo blog: http://internet.blogosfere.it/2007/04/due-parole-a-luca-cordero-di-montezemolo.html
mercoledì 11 luglio 2007
Mai sottovalutare il potere del blog (e di Google)
Curiosa situazione avvenuta che riporto con piacere. Un ristorante, un incidente, un post ben posizionato su Google, e il tam-tam mediatico è fatto. http://iosonosenzaaggettivi.blogspot.com/2007/07/bagno-wave-punta-marina-io-ve-lo.html
martedì 3 luglio 2007
L'effetto della Brand Awareness sulla valutazione dei motori di ricerca
Una interessante ricerca universitaria, mostra come a parità di risultati algoritmici con la medesima visualizzazione, venga attribuita maggiore efficacia a Yahoo! e Google rispetto ad altri.
Ecco l'articolo: http://pressesc.com/01183048121_google_yahoo_brand
Ecco l'articolo: http://pressesc.com/01183048121_google_yahoo_brand
lunedì 2 luglio 2007
Una simpatica mappa di orientamento nel mondo del Web 2.0. Tratto da un post di Adverblog http://www.adverblog.com/