Save paper, Save the Planet

The Gold winner on the Londen International Awards for ‘ambient indoor’ is this installation for the WWF. It’s a pretty simple idea to have the southern american region being cut out of the paper dispenser and to see the nations turn black as more paper is being used. I like the concept a lot, and obviously others did too otherwise it wouldn’t have won a golden trophy. Makes you think about life and the world in general, while you are sitting in that sweet small room. The perfect place to ponder about good intentions.



Agency: Saatchi & Saatchi, Copenhagen
Executive Creative Director: Simon Wooller
Copywriters: Silas Jansson, Cliff K. Holm
Art Directors: Silas Jansson, Cliff K. Holm

Articolo riportato da: http://blog.coolz0r.com/

Mr T in WoW Tv commercial

Information R/evolution

W la Svizzera.....e i vigili del fuoco.

Stamane per radio ho sentito che in Svizzera per promuovere il nuovo numero di pronto soccorso dei Vigili del Fuoco hanno ideato un bel rap....
Buon divertimento: http://www.youtube.com/watch?v=zRvWU6-fzZ8

Guinness always the best

Un nuovo ad della Guinness. Decisamente interessante. :)
http://link.brightcove.com/services/link/bcpid1137942530/bclid1155254697/bctid1297325635

Un nuovo modo per fare shopping da H&M

H&M's semacode campaign enables impulse shopping via camphone
H&M has launched a billboard and magazine campaign in Europe, enabling consumers to buy the clothes with their cameraphones, by scanning the semacode. The item is then charged to the user's cell phone bill.