giovedì 31 luglio 2008
David Weinberger's interview
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David Weinberger
David Weinberger
Born 1950
United States
Occupation technologist, pundit
David Weinberger (born 1950 in New York) is a technologist, professional speaker,[1] and commentator, probably best known as co-author of the Cluetrain Manifesto (originally a website, and eventually a book, which has been described as "a primer on Internet marketing" [2]). Weinberger's work focuses on how the Internet is changing human relationships, communication, and society.
A philosopher by training, he holds a Ph.D. from the University of Toronto and taught college from 1980-1986. He was a gag writer for the comic strip "Inside Woody Allen" from 1976-1983.[3] He became a marketing consultant and executive at several high-tech companies, and currently serves as a fellow at the Berkman Center for Internet and Society at Harvard Law School, where he co-teaches a class on "The Web Difference" with John Palfrey. He had the title Senior Internet Advisor to Howard Dean's 2004 presidential campaign, and provided technology policy advice to John Edwards' 2008 presidential campaign.
lunedì 28 luglio 2008
Dolce & Gabbana brings high fashion to Nokia Media Network with mobile advertising campaign
Milan – Leading luxury brand Dolce&Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network, which provides high-quality, brand-safe advertising opportunities through advertising on blue-chip mobile publishers, operator partners and Nokia Internet services. One of the first mobile case studies from a high-fashion brand, the mobile campaign demonstrates that brands that have relied upon traditional forms of media are now benefiting from the targeting and high response rates mobile offers.
Dolce&Gabbana’s youth-focused brand, D&G, turned to the device that keeps their audience connected in everyday life – the mobile handset – to increase awareness with a viral campaign during the Male Collection Fashion Show in Italy in June. The campaign received an average click-through rate of almost 10 percent.
“D&G represents a lifestyle, a brand that speaks the language of youth and enjoys experimenting with materials and forms in complete freedom. D&G lives in a metropolitan world without geographic borders,” said Stefano Gabbana, Designer of D&G. “So mobile was a perfect fit to target the young people who are loyal to our brand, as well as those who may be new to the brand.”
The campaign included visibility on the Nokia Media Network, a viral, branded game, and a mobile Internet site where consumers could download the game and branded wallpaper, as well as the ability to view the D&G catalogue on the mobile site.
“Dolce&Gabbana is a leader in the fashion industry, and the brand’s adoption of mobile strategy shows that Dolce&Gabbana’s innovation extends to how they choose to interact with consumers,” said Tom Henriksson, head of Nokia Interactive Advertising. “We’re ensuring that advertisers that have strong brand values can achieve reach through the mobile channel and deliver high quality experiences for consumers.”
Nokia Interactive Advertising provides brands with all they need to connect with and engage the mobile consumer, including the following:
- The Nokia Media Network, which gives reach to millions of mobile consumers through campaigns on blue-chip mobile publishers, operator partners and Nokia services.
- Nokia Interactive Solutions, which creates end-to-end, high performance mobile campaigns for brands, from banner ads, mobile Internet sites and location finders to mobile coupons, click-to-call and other advanced mobile mechanics.
Dolce&Gabbana’s youth-focused brand, D&G, turned to the device that keeps their audience connected in everyday life – the mobile handset – to increase awareness with a viral campaign during the Male Collection Fashion Show in Italy in June. The campaign received an average click-through rate of almost 10 percent.
“D&G represents a lifestyle, a brand that speaks the language of youth and enjoys experimenting with materials and forms in complete freedom. D&G lives in a metropolitan world without geographic borders,” said Stefano Gabbana, Designer of D&G. “So mobile was a perfect fit to target the young people who are loyal to our brand, as well as those who may be new to the brand.”
The campaign included visibility on the Nokia Media Network, a viral, branded game, and a mobile Internet site where consumers could download the game and branded wallpaper, as well as the ability to view the D&G catalogue on the mobile site.
“Dolce&Gabbana is a leader in the fashion industry, and the brand’s adoption of mobile strategy shows that Dolce&Gabbana’s innovation extends to how they choose to interact with consumers,” said Tom Henriksson, head of Nokia Interactive Advertising. “We’re ensuring that advertisers that have strong brand values can achieve reach through the mobile channel and deliver high quality experiences for consumers.”
Nokia Interactive Advertising provides brands with all they need to connect with and engage the mobile consumer, including the following:
- The Nokia Media Network, which gives reach to millions of mobile consumers through campaigns on blue-chip mobile publishers, operator partners and Nokia services.
- Nokia Interactive Solutions, which creates end-to-end, high performance mobile campaigns for brands, from banner ads, mobile Internet sites and location finders to mobile coupons, click-to-call and other advanced mobile mechanics.
giovedì 24 luglio 2008
Nuova Volkswagen Scirocco -
Ringrazio Volkswagen, un brand che crede all'innovazione e lo dimostra.
E' online la campagna mobile fatta con Nokia Interactive Advertising.
mercoledì 2 luglio 2008
Nokia N96: It's Coming
Lo so, lo so, sono di parte ma una breve comparison sulle qualità dell'N96 rispetto all'Iphone:
NOKIA N96
Fotocamera 5 Mpixel
MMS Supportati
Video Recording Qualità DVD
Navigazione Nokia Maps preinstallato con 3 mesi di licenza gruatuiti
Memoria Superiore ai 32 GB espandibile
Web 2.0 Share on Ovi, Flickr preinstalled
Games Ngage con tasti fisici per giocare
IPHONE
Fotocamera 2 Mpixel
MMS Non Supportati
Video Recording Non prevista
Navigazione Google Maps solo in connessione dati
Memoria Solo interna 16Gb
Web 2.0 Non sono previste facilitazioni per lo sharing on line
Games Solo via web con assenza di tasti fisici per il gioco.
A voi la scelta.... :)