http://www.postadvertising.com/post/2009/03/21/Marketing-in-a-downturn.aspx
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Hyundai is reflecting consumer fears about their job security in its current marketing campaign. Any customer that buys a Hyundai on finance can return their car for no additional charge if they lose their job within a year of purchase. The result is a 4.9% increase in sales over the same period last year, compared with a 40% drop across the automotive sector as a whole. Now that's post-advertising.