January 10th, 2010 by Patricia Carson
The recently released report 2009 Mobile Web Trends Report by Quantcast, an internet marketing research company highlights the overall growth trends, market share of web consumption across device manufacturers, operating systems and browsers, holiday trends in mobile as well as anticipated 2010 developments in the mobile arena.
You can read the full report here. It’s a great a primer for mobile devices and their operating systems — a complete view of the current ecosystem, with tons of detailed information. While still smaller than the overall market share of web pages, the rapid acceleration of mobile web consumption, as outlined in this report, provides mobile marketers with more evidence for the inclusion of mobile marketing into their programs.
Findings from the report include:
∙North American mobile web share up 110% in 2009 (Dec ’09 vs. Dec ’08)
∙Global mobile web consumption share up 148% in 2009
∙Apple continues to dominate, though market share has declined as increased competition emerges
∙Android supports over 12% of North American mobile web pageviews, overtaking RIM’s Blackberry
∙Motorola’s Android based Droid is the most impressive market entry since the iPhone and is largely responsible for a 10x improvement in Motorola’s North American mobile web share
∙Apple, Nintendo, Motorola and HTC saw the largest ‘stocking stuffer’ bounce this past holiday season, and
∙Pre-launch web visibility points to a wide variety of new devices from Motorola, HTC, Blackberry and others in 2010
For 2010, Quantcast predicts that mobile’s share of page views in North American will grow a whole percentage point to 2.3% by the end of the year.
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