Visualizzazione post con etichetta Mobile marketing. Mostra tutti i post
Visualizzazione post con etichetta Mobile marketing. Mostra tutti i post
mercoledì 14 aprile 2010
venerdì 29 gennaio 2010
Global mobile web consumption share up 148% in 2009 article by Patricia Carson
Global mobile web consumption share up 148% in 2009
January 10th, 2010 by Patricia Carson
The recently released report 2009 Mobile Web Trends Report by Quantcast, an internet marketing research company highlights the overall growth trends, market share of web consumption across device manufacturers, operating systems and browsers, holiday trends in mobile as well as anticipated 2010 developments in the mobile arena.
You can read the full report here. It’s a great a primer for mobile devices and their operating systems — a complete view of the current ecosystem, with tons of detailed information. While still smaller than the overall market share of web pages, the rapid acceleration of mobile web consumption, as outlined in this report, provides mobile marketers with more evidence for the inclusion of mobile marketing into their programs.
Findings from the report include:
∙North American mobile web share up 110% in 2009 (Dec ’09 vs. Dec ’08)
∙Global mobile web consumption share up 148% in 2009
∙Apple continues to dominate, though market share has declined as increased competition emerges
∙Android supports over 12% of North American mobile web pageviews, overtaking RIM’s Blackberry
∙Motorola’s Android based Droid is the most impressive market entry since the iPhone and is largely responsible for a 10x improvement in Motorola’s North American mobile web share
∙Apple, Nintendo, Motorola and HTC saw the largest ‘stocking stuffer’ bounce this past holiday season, and
∙Pre-launch web visibility points to a wide variety of new devices from Motorola, HTC, Blackberry and others in 2010
For 2010, Quantcast predicts that mobile’s share of page views in North American will grow a whole percentage point to 2.3% by the end of the year.
January 10th, 2010 by Patricia Carson
The recently released report 2009 Mobile Web Trends Report by Quantcast, an internet marketing research company highlights the overall growth trends, market share of web consumption across device manufacturers, operating systems and browsers, holiday trends in mobile as well as anticipated 2010 developments in the mobile arena.
You can read the full report here. It’s a great a primer for mobile devices and their operating systems — a complete view of the current ecosystem, with tons of detailed information. While still smaller than the overall market share of web pages, the rapid acceleration of mobile web consumption, as outlined in this report, provides mobile marketers with more evidence for the inclusion of mobile marketing into their programs.
Findings from the report include:
∙North American mobile web share up 110% in 2009 (Dec ’09 vs. Dec ’08)
∙Global mobile web consumption share up 148% in 2009
∙Apple continues to dominate, though market share has declined as increased competition emerges
∙Android supports over 12% of North American mobile web pageviews, overtaking RIM’s Blackberry
∙Motorola’s Android based Droid is the most impressive market entry since the iPhone and is largely responsible for a 10x improvement in Motorola’s North American mobile web share
∙Apple, Nintendo, Motorola and HTC saw the largest ‘stocking stuffer’ bounce this past holiday season, and
∙Pre-launch web visibility points to a wide variety of new devices from Motorola, HTC, Blackberry and others in 2010
For 2010, Quantcast predicts that mobile’s share of page views in North American will grow a whole percentage point to 2.3% by the end of the year.
lunedì 18 gennaio 2010
martedì 15 dicembre 2009
sabato 31 ottobre 2009
Sono stato intervistato da Vodafone Lab..
http://lab.vodafone.it/blog/2009/10/29/netlog-il-futuro-dei-social-network-e-mobile/
venerdì 14 dicembre 2007
Internet Advertising Bureau launches mobile council with mandate to accelerate mobile marketing
IAB unveils mobile initiatives including research, events, reports and dedicated mobile website.
Mobile advertising is not ready and is being treated with caution by marketers, agencies and online publishers, according to new research by the IAB. A survey of 40 senior-level marketers suggests that mobile advertising will not become a mainstream marketing space until at least 2010 and the next two years are critical to the success of the medium.
The study found that mobile is viewed in much the same way as online was at the turn of the century: lacking standards, measurement systems, case studies demonstrating efficacy and offering uninspiring creative. The survey also found that mobile internet also currently offers a poor user experience.
As mobile internet technology becomes increasingly sophisticated and consumers become more comfortable with the mobile experience, brands will have a wealth of opportunities to reach audiences with highly-targeted and relevant campaigns. It is the job of the IAB to show them how. - Guy Phillipson, CEO, IAB
All respondents acknowledged, however, that the personal and interactive nature of mobile handsets makes the medium appealing to advertisers and agencies once these obstacles begin to be addressed.
The qualitative research, among UK brands, agencies and media owners, coincides with the IAB formally announcing its commitment to mobile marketing with the launch of a dedicated Mobile Council and a raft of initiatives. These include the first joint industry report: “Mobile Advertising: the Emerging UK Market”, produced in partnership with the Mobile Marketing Association (MMA) and a dedicated IAB mobile website.
The report is an all encompassing guide to the mobile advertising industry and the formats available for use right now, such as search, display and video. It also sheds some light on the current UK mobile internet audience and market situation in a realistic and pragmatic manner. MMA’s advertising standards are also included as part of IAB’s drive to help their adoption across the industry.
Mobile advertising is the Holy Grail for advertisers seeking pinpoint audience targeting and rich consumer engagement. We're delighted to build a partnership with the IAB to bring the mobile message to its advertisers and agencies. - Jonathan Bass, chairman, MMA UK
The Mobile Council is the cornerstone of IAB’s plans to educate the industry and raise the profile of mobile advertising and will be chaired by Jim and Ferhan Cook from MobiAd News. Its mandate is to grow the mobile medium by educating marketers about available tools, contributing to and recommending advertising standards, and commissioning research to aid measurement and planning.
The IAB Mobile Council features representatives from mobile operators, major portals, creative, media and dedicated mobile agencies and will meet in early December.
The IAB’s mobile events programme kicks off on 29 November with “Engage for Mobile”, the UK’s first dedicated mobile marketing conference.
To support all initiatives the IAB is recruiting dedicated staff and launching a mobile website, http://mobile.iabuk.net/, a resource for marketers.
Taken from http://www.mobiadnews.com
Mobile advertising is not ready and is being treated with caution by marketers, agencies and online publishers, according to new research by the IAB. A survey of 40 senior-level marketers suggests that mobile advertising will not become a mainstream marketing space until at least 2010 and the next two years are critical to the success of the medium.
The study found that mobile is viewed in much the same way as online was at the turn of the century: lacking standards, measurement systems, case studies demonstrating efficacy and offering uninspiring creative. The survey also found that mobile internet also currently offers a poor user experience.
As mobile internet technology becomes increasingly sophisticated and consumers become more comfortable with the mobile experience, brands will have a wealth of opportunities to reach audiences with highly-targeted and relevant campaigns. It is the job of the IAB to show them how. - Guy Phillipson, CEO, IAB
All respondents acknowledged, however, that the personal and interactive nature of mobile handsets makes the medium appealing to advertisers and agencies once these obstacles begin to be addressed.
The qualitative research, among UK brands, agencies and media owners, coincides with the IAB formally announcing its commitment to mobile marketing with the launch of a dedicated Mobile Council and a raft of initiatives. These include the first joint industry report: “Mobile Advertising: the Emerging UK Market”, produced in partnership with the Mobile Marketing Association (MMA) and a dedicated IAB mobile website.
The report is an all encompassing guide to the mobile advertising industry and the formats available for use right now, such as search, display and video. It also sheds some light on the current UK mobile internet audience and market situation in a realistic and pragmatic manner. MMA’s advertising standards are also included as part of IAB’s drive to help their adoption across the industry.
Mobile advertising is the Holy Grail for advertisers seeking pinpoint audience targeting and rich consumer engagement. We're delighted to build a partnership with the IAB to bring the mobile message to its advertisers and agencies. - Jonathan Bass, chairman, MMA UK
The Mobile Council is the cornerstone of IAB’s plans to educate the industry and raise the profile of mobile advertising and will be chaired by Jim and Ferhan Cook from MobiAd News. Its mandate is to grow the mobile medium by educating marketers about available tools, contributing to and recommending advertising standards, and commissioning research to aid measurement and planning.
The IAB Mobile Council features representatives from mobile operators, major portals, creative, media and dedicated mobile agencies and will meet in early December.
The IAB’s mobile events programme kicks off on 29 November with “Engage for Mobile”, the UK’s first dedicated mobile marketing conference.
To support all initiatives the IAB is recruiting dedicated staff and launching a mobile website, http://mobile.iabuk.net/, a resource for marketers.
Taken from http://www.mobiadnews.com
Iscriviti a:
Post (Atom)