lunedì 28 gennaio 2008
martedì 15 gennaio 2008
Napoli come Springfield??
Questa mattina Gianluca Nicoletti su Radio24, argomentando circa il problema spazzatura a Napoli ha accostato quello che Homer Simpson fece a Springfield.
Il nostro caro omino giallo riempì di spazzatura il sottosuolo della città trasformando
il tutto in un immondezzaio che alla fine esplose inondando di rifiuti tutto il territorio.
Un vulcanologo dell'università Federico II di Napoli ha illustrato ieri (mi pare nel programma di Vespa) quanto il sottosuolo in prossimità del napoletano sia pressochè al limite.
Come dire, a volte la realtà supera la finzione.
Il nostro caro omino giallo riempì di spazzatura il sottosuolo della città trasformando
il tutto in un immondezzaio che alla fine esplose inondando di rifiuti tutto il territorio.
Un vulcanologo dell'università Federico II di Napoli ha illustrato ieri (mi pare nel programma di Vespa) quanto il sottosuolo in prossimità del napoletano sia pressochè al limite.
Come dire, a volte la realtà supera la finzione.
martedì 8 gennaio 2008
mercoledì 2 gennaio 2008
deliri notturni
Nelle lacrime dell'anima annego la mia gioia. Nella sofferenza celebro la mia felicità. Un avverso destino pare con i paradossi giocare.
Le perversioni non sono altro che un estremo atto di sincerità umana.
Il principio dell'ascesi a una mistica catarsi del proprio Io.
Il giudizio appartiene a Dio. Il perdono all'uomo.
Il sovvertimento di codesta regola porta all,inevitabile annientamento dell,uomo in quanto tale.
Le perversioni non sono altro che un estremo atto di sincerità umana.
Il principio dell'ascesi a una mistica catarsi del proprio Io.
Il giudizio appartiene a Dio. Il perdono all'uomo.
Il sovvertimento di codesta regola porta all,inevitabile annientamento dell,uomo in quanto tale.
deliri notturni 2
L'affrancarsi dalla vita chiudendosi in un silenzio dettato dall'incapacità di esprimersi dimostra quanto sia semplice uccidere la propria anima.
Deliri notturni
Affranto, mi dolgo della mia stupidità.Divergenze di pensiero insignificanti diventano vette invalicabili. Ove un raggio di sole preposto a illuminare un sentiero diventa tenebra, io cammino. Incerto sul mio destino mi domando ingenuamente chi di me cura avrà.
venerdì 14 dicembre 2007
Internet Advertising Bureau launches mobile council with mandate to accelerate mobile marketing
IAB unveils mobile initiatives including research, events, reports and dedicated mobile website.
Mobile advertising is not ready and is being treated with caution by marketers, agencies and online publishers, according to new research by the IAB. A survey of 40 senior-level marketers suggests that mobile advertising will not become a mainstream marketing space until at least 2010 and the next two years are critical to the success of the medium.
The study found that mobile is viewed in much the same way as online was at the turn of the century: lacking standards, measurement systems, case studies demonstrating efficacy and offering uninspiring creative. The survey also found that mobile internet also currently offers a poor user experience.
As mobile internet technology becomes increasingly sophisticated and consumers become more comfortable with the mobile experience, brands will have a wealth of opportunities to reach audiences with highly-targeted and relevant campaigns. It is the job of the IAB to show them how. - Guy Phillipson, CEO, IAB
All respondents acknowledged, however, that the personal and interactive nature of mobile handsets makes the medium appealing to advertisers and agencies once these obstacles begin to be addressed.
The qualitative research, among UK brands, agencies and media owners, coincides with the IAB formally announcing its commitment to mobile marketing with the launch of a dedicated Mobile Council and a raft of initiatives. These include the first joint industry report: “Mobile Advertising: the Emerging UK Market”, produced in partnership with the Mobile Marketing Association (MMA) and a dedicated IAB mobile website.
The report is an all encompassing guide to the mobile advertising industry and the formats available for use right now, such as search, display and video. It also sheds some light on the current UK mobile internet audience and market situation in a realistic and pragmatic manner. MMA’s advertising standards are also included as part of IAB’s drive to help their adoption across the industry.
Mobile advertising is the Holy Grail for advertisers seeking pinpoint audience targeting and rich consumer engagement. We're delighted to build a partnership with the IAB to bring the mobile message to its advertisers and agencies. - Jonathan Bass, chairman, MMA UK
The Mobile Council is the cornerstone of IAB’s plans to educate the industry and raise the profile of mobile advertising and will be chaired by Jim and Ferhan Cook from MobiAd News. Its mandate is to grow the mobile medium by educating marketers about available tools, contributing to and recommending advertising standards, and commissioning research to aid measurement and planning.
The IAB Mobile Council features representatives from mobile operators, major portals, creative, media and dedicated mobile agencies and will meet in early December.
The IAB’s mobile events programme kicks off on 29 November with “Engage for Mobile”, the UK’s first dedicated mobile marketing conference.
To support all initiatives the IAB is recruiting dedicated staff and launching a mobile website, http://mobile.iabuk.net/, a resource for marketers.
Taken from http://www.mobiadnews.com
Mobile advertising is not ready and is being treated with caution by marketers, agencies and online publishers, according to new research by the IAB. A survey of 40 senior-level marketers suggests that mobile advertising will not become a mainstream marketing space until at least 2010 and the next two years are critical to the success of the medium.
The study found that mobile is viewed in much the same way as online was at the turn of the century: lacking standards, measurement systems, case studies demonstrating efficacy and offering uninspiring creative. The survey also found that mobile internet also currently offers a poor user experience.
As mobile internet technology becomes increasingly sophisticated and consumers become more comfortable with the mobile experience, brands will have a wealth of opportunities to reach audiences with highly-targeted and relevant campaigns. It is the job of the IAB to show them how. - Guy Phillipson, CEO, IAB
All respondents acknowledged, however, that the personal and interactive nature of mobile handsets makes the medium appealing to advertisers and agencies once these obstacles begin to be addressed.
The qualitative research, among UK brands, agencies and media owners, coincides with the IAB formally announcing its commitment to mobile marketing with the launch of a dedicated Mobile Council and a raft of initiatives. These include the first joint industry report: “Mobile Advertising: the Emerging UK Market”, produced in partnership with the Mobile Marketing Association (MMA) and a dedicated IAB mobile website.
The report is an all encompassing guide to the mobile advertising industry and the formats available for use right now, such as search, display and video. It also sheds some light on the current UK mobile internet audience and market situation in a realistic and pragmatic manner. MMA’s advertising standards are also included as part of IAB’s drive to help their adoption across the industry.
Mobile advertising is the Holy Grail for advertisers seeking pinpoint audience targeting and rich consumer engagement. We're delighted to build a partnership with the IAB to bring the mobile message to its advertisers and agencies. - Jonathan Bass, chairman, MMA UK
The Mobile Council is the cornerstone of IAB’s plans to educate the industry and raise the profile of mobile advertising and will be chaired by Jim and Ferhan Cook from MobiAd News. Its mandate is to grow the mobile medium by educating marketers about available tools, contributing to and recommending advertising standards, and commissioning research to aid measurement and planning.
The IAB Mobile Council features representatives from mobile operators, major portals, creative, media and dedicated mobile agencies and will meet in early December.
The IAB’s mobile events programme kicks off on 29 November with “Engage for Mobile”, the UK’s first dedicated mobile marketing conference.
To support all initiatives the IAB is recruiting dedicated staff and launching a mobile website, http://mobile.iabuk.net/, a resource for marketers.
Taken from http://www.mobiadnews.com
domenica 25 novembre 2007
Save paper, Save the Planet
The Gold winner on the Londen International Awards for ‘ambient indoor’ is this installation for the WWF. It’s a pretty simple idea to have the southern american region being cut out of the paper dispenser and to see the nations turn black as more paper is being used. I like the concept a lot, and obviously others did too otherwise it wouldn’t have won a golden trophy. Makes you think about life and the world in general, while you are sitting in that sweet small room. The perfect place to ponder about good intentions.
Agency: Saatchi & Saatchi, Copenhagen
Executive Creative Director: Simon Wooller
Copywriters: Silas Jansson, Cliff K. Holm
Art Directors: Silas Jansson, Cliff K. Holm
Articolo riportato da: http://blog.coolz0r.com/
mercoledì 14 novembre 2007
W la Svizzera.....e i vigili del fuoco.
Stamane per radio ho sentito che in Svizzera per promuovere il nuovo numero di pronto soccorso dei Vigili del Fuoco hanno ideato un bel rap....
Buon divertimento: http://www.youtube.com/watch?v=zRvWU6-fzZ8
Buon divertimento: http://www.youtube.com/watch?v=zRvWU6-fzZ8
martedì 13 novembre 2007
Guinness always the best
Un nuovo ad della Guinness. Decisamente interessante. :)
http://link.brightcove.com/services/link/bcpid1137942530/bclid1155254697/bctid1297325635
http://link.brightcove.com/services/link/bcpid1137942530/bclid1155254697/bctid1297325635
lunedì 5 novembre 2007
Un nuovo modo per fare shopping da H&M
H&M's semacode campaign enables impulse shopping via camphone
H&M has launched a billboard and magazine campaign in Europe, enabling consumers to buy the clothes with their cameraphones, by scanning the semacode. The item is then charged to the user's cell phone bill.
H&M has launched a billboard and magazine campaign in Europe, enabling consumers to buy the clothes with their cameraphones, by scanning the semacode. The item is then charged to the user's cell phone bill.
lunedì 29 ottobre 2007
mercoledì 24 ottobre 2007
Target, Performance, Roi, Roas etc...
A volte mi chiedo che cosa significhi una pianificazione che voglia caratteristiche televisive su nuovi media, che adotti logiche di traffic acqusition, con payment a CPA e obiettivo di brand awareness!
Bah?
Bah?
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