H&M's semacode campaign enables impulse shopping via camphone
H&M has launched a billboard and magazine campaign in Europe, enabling consumers to buy the clothes with their cameraphones, by scanning the semacode. The item is then charged to the user's cell phone bill.
H&M has launched a billboard and magazine campaign in Europe, enabling consumers to buy the clothes with their cameraphones, by scanning the semacode. The item is then charged to the user's cell phone bill.
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