Interessante report di Libero sul mercato Mobile in Italia

The Future of Internet IV

A survey of nearly 900 Internet stakeholders reveals fascinating new perspectives on the way the Internet is affecting human intelligence and the ways that information is being shared and rendered.

Facebook’s Mobile Strategy Condensed Into 16 Minutes (Video)

These are the highlights of the presentation:

- Facebook believes 2010 will be a watershed year for mobile
- The service is now actively used by more than 400 million people
- They want to make Facebook even more ubiquitous and reach billions of users
- 100 million users (25% of total number of users) actively uses Facebook’s mobile products at least once a month
- 200 million people have interacted with Facebook on mobile at least once
- Over the next 5 to 10 years, Facebook aims to invest heavily in expanding mobile experiences for their users; they expect a lot more growth in this area
- Facebook now works together with some 200 mobile operators – and they are striving to convince more about the added value of such partnerships
- Mobile users demonstrate twice as much engagement than Web users (2x the pageviews, interactions, consumptions and productions)
- They use the above as an argument to convince operators services like Facebook can help drive more sales for more capable phones and heavier data plans
- Facebook is traditionally strong in English-speaking countries, but that’s not all – for example, every single user in Indonesia apparently uses Facebook’s mobile products
- There are 3 key themes to Facebook’s mobile strategy:
* MOBILE WEBSITE: two versions, one for regular phones and one for touch-screen enabled phones – these have now been translated into 70+ languages, covering about 98% of the world population.
* SMS: interactions through Facebook using shortcodes – so far there are deals with 80 operators in 32 countries
* DEVICES: applications or ‘integrated experiences’, which means Facebook intends to hook its service deeper into the core OS handsets run on

- New developments:
* VODAFONE UK TRIAL: the carrier offered Facebook mobile free of charge for a week, which not only caused an expected usage spike, but also resulted in an increase of 20% of people who kept using and paying for heavier data plans after the trial
* FACEBOOK ZERO: stripped down, text-only version of Facebook’s mobile website – carriers can offer this free of charge for as long as they like, and attempt to transition users to a charged model at a later stage more effectively

- Facebook aims to turn FB Connect into a ‘foundational element’ of the web, whether accessed on mobile phones or not.
- In the future, Facebook Connect should become more of a core integration both on an OEM, app and OS level (naming iPhone, RIM, Windows Mobile and Android as examples)
- Facebook intends to play a more important role in the app developers ecosystem
- The company stressed that their goal is to keep pushing the envelope for users, operators, device manufacturers and developers.

Global mobile web consumption share up 148% in 2009 article by Patricia Carson

Global mobile web consumption share up 148% in 2009
January 10th, 2010 by Patricia Carson



The recently released report 2009 Mobile Web Trends Report by Quantcast, an internet marketing research company highlights the overall growth trends, market share of web consumption across device manufacturers, operating systems and browsers, holiday trends in mobile as well as anticipated 2010 developments in the mobile arena.

You can read the full report here. It’s a great a primer for mobile devices and their operating systems — a complete view of the current ecosystem, with tons of detailed information. While still smaller than the overall market share of web pages, the rapid acceleration of mobile web consumption, as outlined in this report, provides mobile marketers with more evidence for the inclusion of mobile marketing into their programs.

Findings from the report include:

∙North American mobile web share up 110% in 2009 (Dec ’09 vs. Dec ’08)
∙Global mobile web consumption share up 148% in 2009
∙Apple continues to dominate, though market share has declined as increased competition emerges
∙Android supports over 12% of North American mobile web pageviews, overtaking RIM’s Blackberry
∙Motorola’s Android based Droid is the most impressive market entry since the iPhone and is largely responsible for a 10x improvement in Motorola’s North American mobile web share
∙Apple, Nintendo, Motorola and HTC saw the largest ‘stocking stuffer’ bounce this past holiday season, and
∙Pre-launch web visibility points to a wide variety of new devices from Motorola, HTC, Blackberry and others in 2010

For 2010, Quantcast predicts that mobile’s share of page views in North American will grow a whole percentage point to 2.3% by the end of the year.

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Sono stato intervistato da Vodafone Lab..

http://lab.vodafone.it/blog/2009/10/29/netlog-il-futuro-dei-social-network-e-mobile/