http://www.postadvertising.com/post/2009/03/21/Marketing-in-a-downturn.aspx
[Message sent by ivan.marino@yahoo.com via AddThis.com. Please note that the sender's email address has not been verified.]
Hyundai is reflecting consumer fears about their job security in its current marketing campaign. Any customer that buys a Hyundai on finance can return their car for no additional charge if they lose their job within a year of purchase. The result is a 4.9% increase in sales over the same period last year, compared with a 40% drop across the automotive sector as a whole. Now that's post-advertising.
2 commenti:
Perche non:)
imparato molto
Posta un commento