mercoledì 19 marzo 2008
martedì 18 marzo 2008
On Liberty - John Stuart Mill (1859)
“Human nature is not a machine to be built after a model, and set to
do exactly the work prescribed for it, but a tree, which requires to grow
and develop itself on all sides, according to the tendency of the inward
forces which make it a living thing.”
“Such are the differences among human beings in their sources of pleasure,
their susceptibilities of pain, and the operation on them of different
physical and moral agencies, that unless there is a corresponding diversity
in their modes of life, they neither obtain their fair share of
happiness, nor grow up to the mental, moral, and aesthetic stature of
which their nature is capable.”
John Stuart Mill, On Liberty (1859)
do exactly the work prescribed for it, but a tree, which requires to grow
and develop itself on all sides, according to the tendency of the inward
forces which make it a living thing.”
“Such are the differences among human beings in their sources of pleasure,
their susceptibilities of pain, and the operation on them of different
physical and moral agencies, that unless there is a corresponding diversity
in their modes of life, they neither obtain their fair share of
happiness, nor grow up to the mental, moral, and aesthetic stature of
which their nature is capable.”
John Stuart Mill, On Liberty (1859)
lunedì 17 marzo 2008
Do you know what attracts you? (from digital ethnography
the video here: http://www.mediafire.com/?830zmb6tsdp
Attraction is an interesting topic, especially what attracts people and if they realize what exactly they are drawn to when they are attracted. Life is spilling online from off and offline from on and the way that attention is drawn to people and ideas has the potential to change.This video is the first I have created and is part of the viral video contest for my Digital Ethnography course taught by Michael Wesch at Kansas State University.
giovedì 13 marzo 2008
mercoledì 27 febbraio 2008
martedì 26 febbraio 2008
Hearst Magazines Goes Mobile With Nokia
Hearst Magazines Digital Media, a unit of Hearst Magazines that oversees the company’s online and mobile properties, today announced a new initiative whereby Hearst will be joining the Nokia Media Network.
With nine mobile sites and nine text clubs, Hearst Magazines Digital Media is the largest U.S. magazine publisher in mobile content. Collectively, the company’s sites pull in more than 4 million mobile site page views per month and distribute content off-deck and across all Tier One mobile carriers.
The company’s mobile brands include M.cosmopolitan.com, M.cosmogirl.com, M.esquire.com, M.goodhousekeeping.com, M.housebeautiful.com, M.seventeen.com, M.redbookmag.com, M.marieclaire.com and M.bazaar.com.
The collaboration will enable Hearst’s advertisers to place ads on high-quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, thus reaching over 100 million mobile subscribers.
“We are very excited to be working with Nokia to expand the mobile solutions for our loyal advertisers,” said Chuck Cordray, vice president/general manager, Hearst Magazines Digital Media. “This deal will mark one of the first times a content publisher is able to serve ads across a global mobile media network. The entire system is seamless to the consumer. No downloads are required; it is both device- and carrier-agnostic and ensures a non-intrusive mobile Web experience.”
lunedì 28 gennaio 2008
martedì 15 gennaio 2008
Napoli come Springfield??
Questa mattina Gianluca Nicoletti su Radio24, argomentando circa il problema spazzatura a Napoli ha accostato quello che Homer Simpson fece a Springfield.
Il nostro caro omino giallo riempì di spazzatura il sottosuolo della città trasformando
il tutto in un immondezzaio che alla fine esplose inondando di rifiuti tutto il territorio.
Un vulcanologo dell'università Federico II di Napoli ha illustrato ieri (mi pare nel programma di Vespa) quanto il sottosuolo in prossimità del napoletano sia pressochè al limite.
Come dire, a volte la realtà supera la finzione.
Il nostro caro omino giallo riempì di spazzatura il sottosuolo della città trasformando
il tutto in un immondezzaio che alla fine esplose inondando di rifiuti tutto il territorio.
Un vulcanologo dell'università Federico II di Napoli ha illustrato ieri (mi pare nel programma di Vespa) quanto il sottosuolo in prossimità del napoletano sia pressochè al limite.
Come dire, a volte la realtà supera la finzione.
martedì 8 gennaio 2008
mercoledì 2 gennaio 2008
deliri notturni
Nelle lacrime dell'anima annego la mia gioia. Nella sofferenza celebro la mia felicità. Un avverso destino pare con i paradossi giocare.
Le perversioni non sono altro che un estremo atto di sincerità umana.
Il principio dell'ascesi a una mistica catarsi del proprio Io.
Il giudizio appartiene a Dio. Il perdono all'uomo.
Il sovvertimento di codesta regola porta all,inevitabile annientamento dell,uomo in quanto tale.
Le perversioni non sono altro che un estremo atto di sincerità umana.
Il principio dell'ascesi a una mistica catarsi del proprio Io.
Il giudizio appartiene a Dio. Il perdono all'uomo.
Il sovvertimento di codesta regola porta all,inevitabile annientamento dell,uomo in quanto tale.
deliri notturni 2
L'affrancarsi dalla vita chiudendosi in un silenzio dettato dall'incapacità di esprimersi dimostra quanto sia semplice uccidere la propria anima.
Deliri notturni
Affranto, mi dolgo della mia stupidità.Divergenze di pensiero insignificanti diventano vette invalicabili. Ove un raggio di sole preposto a illuminare un sentiero diventa tenebra, io cammino. Incerto sul mio destino mi domando ingenuamente chi di me cura avrà.
venerdì 14 dicembre 2007
Internet Advertising Bureau launches mobile council with mandate to accelerate mobile marketing
IAB unveils mobile initiatives including research, events, reports and dedicated mobile website.
Mobile advertising is not ready and is being treated with caution by marketers, agencies and online publishers, according to new research by the IAB. A survey of 40 senior-level marketers suggests that mobile advertising will not become a mainstream marketing space until at least 2010 and the next two years are critical to the success of the medium.
The study found that mobile is viewed in much the same way as online was at the turn of the century: lacking standards, measurement systems, case studies demonstrating efficacy and offering uninspiring creative. The survey also found that mobile internet also currently offers a poor user experience.
As mobile internet technology becomes increasingly sophisticated and consumers become more comfortable with the mobile experience, brands will have a wealth of opportunities to reach audiences with highly-targeted and relevant campaigns. It is the job of the IAB to show them how. - Guy Phillipson, CEO, IAB
All respondents acknowledged, however, that the personal and interactive nature of mobile handsets makes the medium appealing to advertisers and agencies once these obstacles begin to be addressed.
The qualitative research, among UK brands, agencies and media owners, coincides with the IAB formally announcing its commitment to mobile marketing with the launch of a dedicated Mobile Council and a raft of initiatives. These include the first joint industry report: “Mobile Advertising: the Emerging UK Market”, produced in partnership with the Mobile Marketing Association (MMA) and a dedicated IAB mobile website.
The report is an all encompassing guide to the mobile advertising industry and the formats available for use right now, such as search, display and video. It also sheds some light on the current UK mobile internet audience and market situation in a realistic and pragmatic manner. MMA’s advertising standards are also included as part of IAB’s drive to help their adoption across the industry.
Mobile advertising is the Holy Grail for advertisers seeking pinpoint audience targeting and rich consumer engagement. We're delighted to build a partnership with the IAB to bring the mobile message to its advertisers and agencies. - Jonathan Bass, chairman, MMA UK
The Mobile Council is the cornerstone of IAB’s plans to educate the industry and raise the profile of mobile advertising and will be chaired by Jim and Ferhan Cook from MobiAd News. Its mandate is to grow the mobile medium by educating marketers about available tools, contributing to and recommending advertising standards, and commissioning research to aid measurement and planning.
The IAB Mobile Council features representatives from mobile operators, major portals, creative, media and dedicated mobile agencies and will meet in early December.
The IAB’s mobile events programme kicks off on 29 November with “Engage for Mobile”, the UK’s first dedicated mobile marketing conference.
To support all initiatives the IAB is recruiting dedicated staff and launching a mobile website, http://mobile.iabuk.net/, a resource for marketers.
Taken from http://www.mobiadnews.com
Mobile advertising is not ready and is being treated with caution by marketers, agencies and online publishers, according to new research by the IAB. A survey of 40 senior-level marketers suggests that mobile advertising will not become a mainstream marketing space until at least 2010 and the next two years are critical to the success of the medium.
The study found that mobile is viewed in much the same way as online was at the turn of the century: lacking standards, measurement systems, case studies demonstrating efficacy and offering uninspiring creative. The survey also found that mobile internet also currently offers a poor user experience.
As mobile internet technology becomes increasingly sophisticated and consumers become more comfortable with the mobile experience, brands will have a wealth of opportunities to reach audiences with highly-targeted and relevant campaigns. It is the job of the IAB to show them how. - Guy Phillipson, CEO, IAB
All respondents acknowledged, however, that the personal and interactive nature of mobile handsets makes the medium appealing to advertisers and agencies once these obstacles begin to be addressed.
The qualitative research, among UK brands, agencies and media owners, coincides with the IAB formally announcing its commitment to mobile marketing with the launch of a dedicated Mobile Council and a raft of initiatives. These include the first joint industry report: “Mobile Advertising: the Emerging UK Market”, produced in partnership with the Mobile Marketing Association (MMA) and a dedicated IAB mobile website.
The report is an all encompassing guide to the mobile advertising industry and the formats available for use right now, such as search, display and video. It also sheds some light on the current UK mobile internet audience and market situation in a realistic and pragmatic manner. MMA’s advertising standards are also included as part of IAB’s drive to help their adoption across the industry.
Mobile advertising is the Holy Grail for advertisers seeking pinpoint audience targeting and rich consumer engagement. We're delighted to build a partnership with the IAB to bring the mobile message to its advertisers and agencies. - Jonathan Bass, chairman, MMA UK
The Mobile Council is the cornerstone of IAB’s plans to educate the industry and raise the profile of mobile advertising and will be chaired by Jim and Ferhan Cook from MobiAd News. Its mandate is to grow the mobile medium by educating marketers about available tools, contributing to and recommending advertising standards, and commissioning research to aid measurement and planning.
The IAB Mobile Council features representatives from mobile operators, major portals, creative, media and dedicated mobile agencies and will meet in early December.
The IAB’s mobile events programme kicks off on 29 November with “Engage for Mobile”, the UK’s first dedicated mobile marketing conference.
To support all initiatives the IAB is recruiting dedicated staff and launching a mobile website, http://mobile.iabuk.net/, a resource for marketers.
Taken from http://www.mobiadnews.com
domenica 25 novembre 2007
Save paper, Save the Planet
The Gold winner on the Londen International Awards for ‘ambient indoor’ is this installation for the WWF. It’s a pretty simple idea to have the southern american region being cut out of the paper dispenser and to see the nations turn black as more paper is being used. I like the concept a lot, and obviously others did too otherwise it wouldn’t have won a golden trophy. Makes you think about life and the world in general, while you are sitting in that sweet small room. The perfect place to ponder about good intentions.
Agency: Saatchi & Saatchi, Copenhagen
Executive Creative Director: Simon Wooller
Copywriters: Silas Jansson, Cliff K. Holm
Art Directors: Silas Jansson, Cliff K. Holm
Articolo riportato da: http://blog.coolz0r.com/
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